FITCRUNCHFull Size Protein Bar
Chocolate Chip Cookie Dough, baked protein bar
Bench Facts
Rated 4.5 out of 5 by 560 Amazon customers; blended with 100 average ratings, that’s a taste score of 4.49.
Nutrition Facts
12 servings per 12-count box (88 g bars)
Amount per serving
As labeled for Chocolate Chip Cookie Dough. Source: m.media-amazon.com
Where the numbers come from
- Price
- $42.59 for 12-count box (88 g bars) (12 servings) at Amazon, Oct 21, 2026.
- Rating
- 4.5 out of 5 from 560 ratings at Amazon, Oct 21, 2026.
- Nutrition
- m.media-amazon.com
- Research notes
Research notes
Robert Irvine's FITCRUNCH. Protein from whey protein isolate, whey protein concentrate, soy protein isolate and sodium caseinate. Nutrition read from the label image in the Amazon listing (fitcrunch.com no longer sells or lists the full-size bar); label shows 16 g sugar alcohols. Price is Amazon's 'Typical price' ($42.59); the current price was $37.99 (-11%, sold by Amazon.com).
How it compares
Against the typical bar, the best bar on each measure, and chicken breast.
Protein concentration
Share of calories from protein. Higher is better.
Cost per gram of protein
What one gram of protein costs at regular retail price. Lower is better.
Shorter is cheaper.
Taste
Customer rating out of 5, adjusted for review count. Higher is better. Axis starts above zero.